I believe you must be excited by the keyword research tools we discussed in the previous article of the series. You must have noticed my love for Google AdWord Keyword Tool in that article. In this article will talk in detail about how you can use Google AdWord Keyword Tool to your liking, and how other tools like Google Trend, Google Suggest, and Google AdWord Traffic estimator will assist you in doing your job effectively. Google is important, rather very important, as it has arguably become synonymous with the Internet search. Hence, in the course of this article, we will start from Google Suggest and will end our journey at Google Analytics, passing through Google Trend, Google AdWord Keyword and Google AdWord Traffic.
In the last article, we discussed about the art part of the keyword research. If you find yourself stuck, and could not find a list of tentative word for your site, you do not need to worry, Google is here to assist you with its Google Suggest tool. This tool is a good starting point to gather a list of words and phrases related to the keyword entered in the search box. if you type, “marketing books” in the search box of Google.com, a list will drop down with the phrases like, “marketing books online,” “marketing books free,” and “marketing books review” etc. with the number of pages (results) written in green on the extreme left of the drop-down list corresponding to each suggested key phrases. This tool can be helpful in building a primary list of keywords, and it will also help you in finding the combinations that goes with your tentative keyword.
Once the basic list of keywords is ready, you can use Google Trend to check the popularity of any of the keywords from the list. The popularity of a search term is expressed in terms of the proportion of the total searches. Google Trend will also provide you a list of most searched term, and this list is maintained since 2004. Different lists of “most searched” terms are also created for different regions. This tool also let you compare the popularity of one list of search terms with another list of search term. You can also ascertain the nature of the search terms and how and where it is used.
Once the list has been filtered out through Google Trend, you can check the keywords and key phrases from the list in Google AdWord Keyword tool for average traffic details. We have discussed much about this tool in the last article, so I will leave this here only.
Once the keywords has been selected, it is time to check how many clicks an ad related to the chosen keyword will get each day. Google AdWord Traffic Estimator comes handy in this phase. As the name suggest, this will give you an approx estimation of total daily traffic for the chosen keywords, and it will also help you know the approximate daily expenditure on that keyword, if you want to do an AdWord Campaign.
The last tool that we are going to discuss in brief here is Google Analytics. This tool comes handy in analyzing the performance of your website, and to give you the statistics based on many different parameters. This tool is a must for every webmaster to analyze its traffic. In addition to the above written tool, you can also use Google Webmaster tool to make your website Google friendly. This tool is worth exploring as this gives you a complete understanding of how your websites are doing in Google’s search.
